Social Media can bring an unexpected impact in your business. In 2015 it is recorded that more than 56% of the people in UAE are active on social media, whereas the global averages are at partly 29%. This means 5.4 million people in UAE are active on social media accounts. If what you´re looking for is to succeed in social networks, the secret for all companies is to begin by segmenting the type of audience they want to reach. Define ages, sex, level of education, geographical location and demographic conditions; as well as tastes and behaviors so that their messages are not lost in the immensity of social networks.